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BEYOND TREASURE ISLAND
MALLS
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Treasure Island Looking North - 1957
The above photograph, taken c1957, clearly shows work
had just started on creating the 'fingers' that make up the present day
Paradise Island (Foreground), Isle of Palms and Isle of Capri (Distance). The
southernmost tip of Sunset Beach, is almost undeveloped. See More Old Photographs of Treasure Island (Coming Soon)
In 1528, not long after Christopher Columbus discovered the 'New
World', Spanish explorers came ashore on the Pinellas peninsula and
discovered what is now known as Treasure Island.
Nestled between the Gulf of Mexico and Boca Ciega Bay, the peaceful
mangrove filled island served as a refuge for marine life and several
tribes of migrating Indians. But Indians, like the gentle Timucuan
tribe, were soon driven away by Europeans searching for gold and a
never-to-be found "Fountain of Youth".
For decades, the island's bird sanctuaries remained virtually
undisturbed, save for pirates and smugglers taking advantage of the
pristine island hideaway and hearty settlers intent on fishing and
hunting.
In 1908, Thomas F. Pierce became the first official land holder,
purchasing the island from the State of Florida for $1.25 and acre. In
1915 the first hotel was erected by a man called Whiteford Smith Harrell
and using a 65 foot boat named the "Don", Harrell shuttled
visitors over from the mainland.
He and others who followed him in purchasing land or cottage shacks,
saw a great potential in the island becoming a resort city. In fact, one
group of investors was so inspired, it buried an old weathered oak chest
on the island, later uncovered it in front of a small audience and
proceeded to parade it down the city's main street like some great
pirate treasure chest find. Thus the name Treasure Island was borne and
the island sold.
Though the island passed through several short real estate booms,
residential development did not really begin until the Treasure Island
Causeway was constructed in 1939.
In 1955, the island's four major communities consolidated to form the
current day Treasure Island. In addition three major subdivisions, Isle
of Capri, Isle of Palms and Paradise Island were created by landfill
from the surrounding Boca Ciega Bay.
Today, some 400 years between "discovery and development",
the 3.5 mile long island is home to some 7,266 year round residents.
During the tourist season the island hosts more than 24,000 visitors.
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